We are part of Velex Group, an integrated ecosystem uniting business intelligence, investment platforms, and innovation networks.
This synergy allows us to deliver end-to-end solutions —
from seed-stage support to complex corporate transactions.
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Business, legal, and financial strategy
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Investment management and financial services
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Innovation and business growth network
Our strength lies in our people.Velex Advisory brings together professionals in finance, law, consulting, and technology with extensive experience across MEA markets.
We pride ourselves on a results-driven, client-centric approach — ensuring every project benefits from deep regulatory knowledge and practical business insight.
David Moshi
Managing Director, East Africa.
Heads Velex Advisory East Africa by enabling start-up, scale-up and enterprises to grow with purpose in a rapidly shifting African market. He partners with businesses to open new opportunities and build capacity, with deep experience in advisory, transformation, and strategic leadership
Dawn Amukulon
Chief Operations Officer, East Africa
Leads for a seamless, efficient, structured, and quality delivery of operations across every touch-point. With strong experience in operational leadership, stakeholder management, and process improvement, Dawn delivers precision to complex environments.
Francis Masade
Managing Director & Chief Operations Officer, West Africa.
He leads a team of tech, legal, finance, and compliance professionals, with a bold vision to redefine the future of fintech, gaming, finance, and digital payments across West Africa. With a focus on innovation, growth, and financial inclusion, he drives the company’s mission to create transformative digital solutions that empower people and businesses.
Joel Madingu
Managing Director & Chief Operations Officer, Central Africa.
He oversees the Legal and Corporate Affairs at our DRC Offices, steering compliance, licensing, and corporate governance across the business. He oversees and also handles contracts, negotiations, regulatory processes, and legal advisory, helping clients stay compliant and move with confidence in the Central African markets.
Our Mission and Vision for Growth
Our Vision
To be the most trusted advisory partner for businesses and investors seeking to innovate and expand in the MEA region’s emerging markets.
Our Mission
To provide strategic, financial, and legal insights that empower startups, scale-ups, and established enterprises to achieve sustainable growth and transformational impact.
Strategic Advantages
Innovation-Centric Approach
Emphasis on disruptive tech trends and data-driven methodologies to ensure forward-thinking solutions
Emerging Markets Expertise
On-ground presence in the MEA region with specialized knowledge of local regulations, cultures, and market conditions
Proven Track Record
Over two decades of experience delivering sustainable, profitable outcomes across stable and frontier markets
Multidisciplinary Team
A team of 50+ professionals from law, finance, consulting, and technology sectors, ensuring well-rounded perspectives
Holistic Ecosystem
By integrating with other Velex Group verticals — Investments, Capital, Finance, and Hub — Velex Advisory provides a one-stop solution for clients
We offer integrated services, in-depth market insights, and pragmatic guidance to ensure you make informed, confident decisions at every stage of your growth journey
Fundamental Principles
That Shape Our Work
Client-Centricity
Delivering customized solutions that align with each client’s specific goals and market challenges
Ethical & Sustainable Growth
Encouraging governance and ESG best practices that foster long-term value creation
Emerging Markets Expertise
Leveraging extensive on-ground networks and regulatory insights across the MEA region through our offices effectively covering the entire region
Innovation & Disruption
Focusing on high-growth tech sectors, providing clients a competitive edge through cutting-edge models, platforms, and best practices